How to become a Growth Hacker/ Growth Marketer

Today start-ups define the business sector. The start-ups require huge success in a relatively short period and low expenditure. The growth hackers make sure that the company gets maximum targeted customers with minimal expenditure. Growth hacking is a relatively new field of marketing which is primarily focused on growth. They conceive new strategies, do basic research, hypothesis, prioritize and test them.

The strategies are evaluated continuously based on their performance. Their strategies are primarily focused on spreading awareness, bringing in viewers and converting them into customers. The customers are then cherished by providing ideal customer services A growth hacker must be able to prioritize their needs, gain customers, get feedback and rate their growth. Most often the strategies embraced fall into three categories, product marketing, content marketing and advertising.

• To ensure that the product or service provided matches the target group.
• To research on the target group and their requirements, preferences, etc. to design the strategies with respect to their traits.
• To coordinate with other departments and establish a common agreement on what should be the primary indicators of growth.
• Brainstorm for ideas along with other departments and to come forward with creative ideas for the strategy, and test them.
• To use multiple strategies and platforms to create the traffic and invite the visitors such as content marketing which involves creation of blogs, social media, podcasts, conducting webinars, email marketing etc, product marketing, advertising etc.
• To devise methods to gain feedback continuously, and to draw out further actions required, the steps to enhance the service as well as to update the product or service.

Being a growth hacker requires analysing the data sheets and quantifiable feedback. Being a pro at maths and statistics would help the employee's growth as a growth hacker. As it involves marketing, networking is an essential factor. The employee must have good interpersonal and communication skills that would aid him in socialising. Critical thinking is often handy when it comes to finding solutions to problems faced during the company's growth. The employee must have a determined nature to face the problems; perseverance is the key. The employee must also have A / B testing and analytics experience and knowledge of growth hacking tools. They must be willing to seek out information and learn constantly. Programming knowledge is an added advantage, although they are not crucial for the job.