How to become a Market Research Analyst

The job role of a Market research analyst is to study the market conditions to find potential sales of a product & service. They assist the organization to s to understanding the need of the population. Market Research Analysts study what products people want, who will buy them and the price of the product.

• Collect data on consumer, competitors and market places.
• Prepare reports and presentations on the information collected
• Compile and analyse data through modern and traditional research methods.
• Using statistical tools and softwares. 
• Help the company market its goods and services.

Market Research Analysts are strong-minded individuals. To pursue a career as a Market Research Analyst the individual must possess some key skills. These include attention to detail, ability to work under immense pressure, an analytical mind and a methodical approach to work. The individual must also have basic IT skills and knowledge of statistical software packages.