How to become a Media enterpriser

 Media enterprise is an organized economic institution whose principal work is generating and marketing of media. It  involves packing up  of external and internal media generated content  and its  transformation  into a medium and distributing it thoroughly in a direct or an indirect way  to the target groups. So it is clear from the above introduction of media enterprise that in order to work as a media entrepriser one should have a profound knowledge in the domain of media marketing and generation studies.

The characteristic features of a media enterprise is far more different from that of any other economic sectors. To understand the media enterprisers’ work it is crucial to understand the vivid picture of the media marketplace. The media enterprises work in a multivariate competition .The operation of a typical media enterprise takes place in 3 different markets viz.

The service of the media enterprise in the form of contempt or information is sold in the consumer market.
While the dealing of the advertisements spaces are carried out in the advertisement markets.
Procurement market is what forms the third market for a media enterprise. This plays the role for the purchase of various contents on demand. It is because the media enterprises do not produce all the contents put by them in their offer list. This procurement market can in turn convert to a business market by complete handovering of the rights of a content provider to the enterprise. The media enterprise can thereafter resell it in the form of secondary utilisation rights.
Apart from that media enterprises also operate in the geographical market. Some companies  operate in a national market. While some others operate in regional areas like the  local radio stations.   
There is a close relationship between the three tier market structure of the media enterprise. This can be stated from the fact that  maximum satisfaction of the consumer leads to the increase of the advertisement revenue.

 There is a systematic approach to the work of a media enterpriser which include the following :

Packing up of the external and internal media generated content involves potpourri  of different editorial content aspects and  categories which can be both informational or entertaining. Such content can be self created or done by an external party.
Relocation of the content on to a secure and steady storage medium that enables a fruitful  distribution of the content.
Doling out of the content to its respective recipients. A media enterprise directly or indirectly distributes and transmits the editorial contents through the support of intermediaries or sales.

To see yourself in the media enterprise you should undertake an Undergraduate(UG) or Postgraduate (PG) in Media Management. For the program of an undergraduate one should have passed the 12th standard in any stream with an average of 50% Marks.
And the undertake postgraduate programs Graduates from any recognised Universities or college are eligible. A year Graduate can also apply for the final program of Post graduation. The selection of such courses are done on the basis of entrance examinations conducted on the national or state level. Apart from the stated academic criteria one should be a :
Visual Thinker
Team Player
Believer  of statistical analysis
Possess excellent communication and time management skills
Holder of creative approach and problem solving skills
Be flexible and committed .