Overview
Advertising has developed into a multibillion-dollar business. Each service and product is promoted through marketing tactics. A media planner aids businesses in this process. Also known as a brand planner or brand strategist, a brand planner or brand strategist assists in the development of an advertising campaign to boost the exposure and sales of a service or product. They help clients in making critical marketing choices for their products/services.
Typically, the media planner is authorised to collaborate with their customers to understand the product and their target audience and to create the campaign across different media channels in order to boost the product's exposure and perceived attractiveness within the target group. The media planner, on the other hand, is distinct from the media buyer. The media buyer is responsible for obtaining advertising space on numerous platforms, working with other media buyers.
Typical day at work
Abilities and Aptitude needed
Working in the advertising profession requires strong networking abilities. Socializing and making relationships are critical to your success. Effective networking requires strong interpersonal and communication skills. Media planners should possess strong analytical abilities to ascertain the possible influence of each media channel on the target audience. Each activity must be thoroughly studied for its advantages and disadvantages. Those who are numerate will have no difficulty working with databases and managing information. Enthusiasm will impress your customer, and tenacity is a necessary quality since setbacks are unavoidable; success is found in rising to the occasion and reinforcing the methods. A media planner must be able to function under duress. Additionally, multitasking is a necessary ability for the fast-paced work description. They must also possess strong writing and reading abilities.
Pathways
Entrance Exam
Courses
Best Colleges
Industries
internship
Career outlook
Job growth is projected to be 23% through 2026. According to this prediction, employment opportunities are much bigger than those in all other professions. The profile, on the other hand, is that of a high-pressure, fast-moving, and diligent professional. The primary recruiters are advertising companies, and the usual work environment is that of an office worker. However, travel to the client's location may be necessary.