Course Description
BA in advertising and digital marketing is a 3 years Bachelor’s course that is aimed at imparting knowledge in branding and marketing of goods and services provided by a company by use of media platforms and electronic communications.
Students taught in some popular subjects like Principles and Practice of Marketing, Financial Aspects of Marketing and PR, Creative Content Marketing, Brand Management Global Marketing Management, Advertising Campaign Management, Social Media and Analytics, Corporate Communications.
Candidates can expect to work in PR firms, media agency and digital marketing organisations.