Course Description
Bachelor of Business Administration(Mass Media Management) is 3 years undergraduate course.The course deals with subjects like the tools, professional network, and practical experience needed to succeed in today's media industries. The course gives theoretical and practical knowledge about managing traditional and emergent media platforms, Television, Advertising, Social Media and New Media Platforms, media economics, strategy and on media and cultural policy.The course gives information about the subjects like media sector ,economics, business strategy, media policy, intellectual property and marketing rights.