Course Description
Fellow Program in Management Marketing is a postgraduate doctoral program in the field of management and marketing. Marketing is an important tool when it comes to any kind of business. Without marketing, business cannot grow. Fellow Program in Management Marketing teaches its candidates all about marketing, it’s sub branches and marketing strategies. The course curriculum covers topics such as Assessing & Creating Customer Value, Delivering and Managing Customer Value, Marketing Management in the World of High Technologies and Innovation, Professional Selling, International Marketing, Professional Selling, Retail Management, Strategic Marketing, Marketing Strategy, Behavioural Science Applications in Marketing, Seminar on Quantitative Models in Marketing, Marketing Theory and Contemporary Issues, Market Research and Information Systems, etc.