Course Description
MA Advertising & Public Relations is a 2 years postgraduate course. The course curriculum covers topics like Critical thinking skills, Cultural sensitivity, Facilitate future marketability, Mass Communication Process, Origin and Growth of Indian Media, Media Language Structure, Style and Translation, Basic Computer Application, Principles and Practices of Public Relations, Principles and Practices of Management, etc. The course takes a theoretical based approach. On completion of the course, one can work as Marketing Manager, Public relations executive, Product brand manager, Events promotions executive, Public relations and media relations manager, etc. Applicants can further go into research or become a lecturer.