PGDM Marketing - Course, Fees, Eligibility, Top Colleges, Top Careers

PGDM in Marketing programme is designed to cover various aspects related to Marketing Management, Marketing Research, and Advertising. It also takes into consideration the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organization's competitive advantage depends on key strategic marketing decisions. This program gives decision-makers a strong foundation in marketing concepts and skills, hence honing their decision-making and problem-solving skills.