Course Description
Post Graduate Diploma in Marketing is a two years diploma course that focuses on teaching its students all about marketing and helping them develop skills related to marketing. The course also aims to help students improve their managerial skills in business. The course curriculum covers topics like Organizational Behavior, Business Economics, Corporate Social Responsibility, Information Systems for Managers, Business Communication, Business Law, Business Statistics, Financial Accounting and Analysis, Marketing, Consumer Behaviour, Marketing Strategy, Customer Relationship Management, Sales Management, International Marketing, B2B Marketing, Services Marketing, Integrated Marketing Communications, Marketing Research, Business: Ethics, Governance & Risk, etc.