Because of OTT, there has been tremendous growth in the Media & Entertainment Industry. An estimated $ 12 billion was spent on Indian media and entertainment in 2015, and that figure trebled in 2020. Since then, in terms of growth, digital advertising has been one of the fastest-growing subsectors, with a CAGR of 30%. Aside from that, India is home to the world's second-largest television audience. Animation graphics, animation segments, and digital platforms also contribute to the industry's rapid growth. Digital rights of films have grown up to 85% because the majority of the films were released on digital platforms. In addition, the digital population increased and also contributed to the online gaming industry.
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