Bottled water sales in India are rising, thanks to growing health concerns and a lack of access to safe drinking water. At the top of the market in India are three large bottled water companies: Bisleri, Kinley, and Aquafina. In India, the flavoured bottled water industry has grown more popular. Several varieties of flavoured water with fruit essence and artificial sweeteners can be substituted for plain bottled water. Flavoured bottled water can be more popular than plain bottled water among consumers. This transition creates an opportunity for bottled water firms in India to increase their product portfolio.
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