How to become a Sales Analyst

A Sales Analyst evaluates and identifies trends in sales by analyzing the organization's data from both means that is within a company and outside. Sales analyst jobs involve collecting,  examining and using the information gathered to create intelligent reports and presenting the report to the management. A Sales Analyst is a person who is responsible for evaluating and predicting sales trends for small or large industries with the objective of helping them in the optimization of their promotional strategies. Moreover, a sales analyst is a person who also collects and analyses data related to sales. Individuals with passion for business,  mathematics and analytics can become sales analysts as the job requires driving critical business decisions by analyzing the company’s numbers and identifying emerging trends.

A Sales Analyst job description consists of the following tasks:

• Collects data and analyses the sales report.
• Conducts research on current market changes and trends.
• Uses sales prediction software to discover future trends.
• Prepares and presents reports on their data analysis.
• Advises on measures to improve the companies profitability.
• Prepares daily, weekly, monthly, quarterly and yearly reports on sales review.
• Guides the marketing team in developing promotional materials and campaigns.
• Assess the company’s budget to guide on investments in promotions and marketing.
• Leading informational meetings for staff to explain sales trends and new marketing strategies.

• In order to excel in any field, aspirants must possess certain attributes that complement the job role.
• Sales analyst aspirants should have excellent communication skills because they have to deal with different levels in an organization. As the sales analyst solves complex issues in an organization, aspirants should have good comprehension skills, problem-solving skills, excellent observational skills, and critical thinking.
• Sales Analysts should have the right blend of business acumen, technical knowledge, soft skills, execution abilities, along with presentation and persuasive skills in order to drive the team towards success.

Sales Analyst Salary in India are as follows :

• Minimum Monthly Salary: For entry-level Sales Analysts or those with limited experience, the monthly salary might be around INR 25,000 to INR 35,000.
• Maximum Monthly Salary: Highly experienced and senior-level Sales Analysts, especially those working for reputed companies or with a successful track record, may earn a maximum monthly salary ranging from INR 70,000 to INR 1.5 lakhs or more.
• Annual Salary: Entry-level Sales Analysts: Approximately INR 3 lakhs to INR 4.2 lakhs annually. Experienced and successful Sales Analysts: Maximum annual salary ranging from INR 8 lakhs to INR 18 lakhs or more.
• Highest-Paying Jobs and Scope: The highest-paying jobs for Sales Analysts in India are typically found in industries that heavily rely on sales data and market insights for decision-making. These industries may include retail, consumer goods, technology, finance, and e-commerce.The career scope for Sales Analysts in India is promising as businesses increasingly recognize the importance of data-driven decision-making in driving sales and achieving competitive advantage. With the expansion of data analytics and business intelligence tools, there is a continuous demand for skilled Sales Analysts who can analyze sales performance, customer behaviour, and market trends to guide strategic sales initiatives.

Depending on one’s educational background, experience, and skillsets, aspirants may apply for the following sales analyst related job profiles:

• Finance Manager 
• Financial Advisor 
• Business Developer 
• Corporate Sales Manager 
• Sales Executive