How to become a Visual Communication Designer

Visual communications is a creative field that encompass graphic design, business and multimedia design, digital media and environmental graphics. Visual communication is a creative process that blends art and technology to communicate ideas and information visually to the audience that can be read or looked upon. Visual communication relies on vision, and is primarily presented or expressed with two-dimensional images using signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation color, and electronic resources. 

Visual communications designers are specialized graphic designers that use graphics software applications, various technological tools, devices, and mediums to create visual design elements or aids to bring out a message through a visual form such as photos, videos and more.

• Establish the look and resizing for various interfaces, including websites, mobile devices, apps, kiosks, games and wearable
• Create layouts showcasing brand’s style or voice and working within the brand guidelines
• Design user-centered interaction models, wireframes or screen mock-ups
• Design logos, icons, and infographics
• Work on presentation materials and interactive event materials
• To improve user experience combine colours, shapes and typography fonts
• Design original graphics using hand painting and drawing applications
• Refine illustrations using visual design software
• Apply sketching techniques to enhance digital images
• Present rough drafts to gain approval
• Develop prototypes and models
• Brainstorm new ideas, layouts and graphics
• Stay up-to-date with design application changes and industry developments
• Create brochure or full-length animation
• Collaborate with sales and Marketing departments to create engaging and compelling product visual stories.

• Along with creativity, visual communication designer must the ability to juggle many projects together efficiently and in a timely manner. One must also have strong conceptual and creative thinking with problem-solving abilities to execute a well-crafted idea. They must also have impeccable communication skills, both in verbal and in written form.
• One must also be skilled in presentation and the use of specialized graphic design, computer software like Adobe Creative Suite, Flash, InDesign, Illustrator, and Photoshop, necessary for preparation of designs.
• A successful visual communication designer must possess the ability to visualize a concept, judge, and choose appropriate colors and designs that translate the client’s ideas into illustrations. Aspiring individuals must also have an incredible eye for detail. It will require you to make ultimate use of your creative potential, imagination, and artistic expression as they would have to solve problems creatively and adapt their style if needed.
• They must also possess the abilities of self-promotion and self-motivation, and the ability to work to deadlines. Lastly, one needs to know basic business know-how and be good at communicating and negotiating with clients and colleagues.

Visual communication designers can find opportunities in various industries that require their expertise in creating visually compelling communication materials. Here are some industries that are open for visual communication designers:

1. Advertising and Marketing: Visual communication designers play a crucial role in the advertising and marketing industry. They create visual assets for advertisements, branding campaigns, social media content, and promotional materials to communicate messages and engage audiences effectively.
2. Graphic Design and Branding: Visual communication designers often work in graphic design firms or branding agencies. They develop visual identities, design logos, packaging, print materials, and digital assets representing a brand's values and effectively communicating its message.
3. Media and Publishing: Visual communication designers contribute to the media and publishing industry by creating visually engaging layouts, illustrations, infographics, and cover designs for magazines, newspapers, books, and online publications.
4. Digital Design and User Experience (UX): With the increasing emphasis on digital platforms, visual communication designers are sought after in digital design and user experience. They create visually appealing websites, mobile apps, user interfaces, and interactive experiences that enhance user engagement and usability.
5. Film and Television: Visual communication designers in the film and television industry work on title sequences, motion graphics, visual effects, and set design. They contribute to the visual storytelling elements and enhance the overall viewer experience.
6. Web Design and Development: Visual communication designers with web design skills can work in web design and development agencies or as freelance designers. They create visually appealing and user-friendly website designs, ensuring effective communication and visual continuity across digital platforms.
7. Exhibition and Museum Design: Visual communication designers contribute to exhibition and museum design, creating visually engaging displays, interpretive graphics, signage, and interactive installations that communicate information and enhance visitor experiences.
8. Education and E-learning: Visual communication designers can work in educational institutions or e-learning platforms, creating visually engaging educational materials, instructional graphics, multimedia presentations, and interactive learning modules.
9. Non-profit and Social Impact: Non-profit organizations and social impact initiatives often require visual communication designers to create impactful visuals for campaigns, awareness materials, and fundraising efforts.
10. Government and Public Sector: Visual communication designers can work for government agencies and public sector organizations, creating compelling public service announcements, information graphics, and communication materials for various initiatives and campaigns.