Course Description
The program is designed to provide students with an understanding of judicious mix of skills, professional education related to Marketing and also appropriate content of general education. It is designed with the objective of equipping the students to cope with the emerging trends and challenges in the marketing environment. The subject studied under the course are communication skills in English,principles of management , basics of marketing, laws relating to marketing, sales management, information technology for business, E-commerce and general informatics, Basics business communication skills, basics statistics for marketing research,vocational training and report, financial accounting, retail marketing and distribution management.