B.Com Hons Marketing - Course, Fees, Eligibility, Top Colleges, Top Careers

B.Com Hons Marketing is a 3 years undergraduate course. The course curriculum covers topics like Introduction to Business Management, Social Context of Business, Financial Accounting, Applications of Information Technology for Business, Services Marketing, Market Research, Advertising and Sales Promotion Management, Marketing Strategy, International Marketing, etc. The course takes a theoretical based approach. On completion of the course, one can work as Marketing Manager, Product Manager, Advertising Officer, Public Relations Officer, Market Researcher, Public Relations Officer/Publicist, etc. Applicants can further go into research or become a lecturer.