B. Com in Retail Marketing - Course, Fees, Eligibility, Top Colleges, Top Careers

B.Com Marketing is an undergraduate programme that prepares students for professional careers in the field of marketing. B. Com Marketing degree emphasizes the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment.The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organizations.The programme aims at developing hardcore marketing strategists and marketing entrepreneurs. The department offers specialized papers in marketing which is a combination of both theory and practical sessions. Subjects like Creative Advertising and Integrated Marketing Communication introduces the students to the practical world of marketing and advertising and provides them hands-on experience through workshops conducted by industry experts. Marketing is the process through which companies create customers interest in their products and services. Subjects studied under this degree are Financial Accounting, Business Economics, Mathematics & Statistics, Financial markets, Marketing and Consumer Behavior.