Course Description
B. Des. Fashion and Apparel Design- Fashion Marketing is a 4 years of undergraduate course with a specialization in fashion marketing. The course focuses on teaching the students about the industry needs, modern techniques of fashion marketing and management, developing effective communication skills and building amalgamation of fashion, business, and design. The extensive range of curriculum covers topics such as Introduction to the Fashion Business, Marketing, Internet Marketing, Consumer Behavior, The Power of the Brand, Luxury Brand Management in the Fashion Industry, New Media Marketing in the Fashion Industry, Global Marketing in the Fashion Industry, Services Marketing in the Fashion Industry, Foundations of Fashion PR Strategies and Tactics, Fashion Forecasting and Trend Study, Apparel Manufacturing Technology, etc. Students who want to make a career in the fashion industry can opt for this course.