Course Description
Certificate in Strategic Sales & Marketing Management is a 1 year postgraduate course. The course curriculum covers topics like Developing and using consumer insight, leadership and management in sales, leading a culture for responsible selling, Managing sales related change, planning and implementing sales and marketing strategy, salesforce organisation, developing strategic relationships with major customers, sales forecasting and budgeting, etc. The course takes a theoretical based approach. On completion of the course, one can work as marketing manager, sales manager, sales analyst, product manager, brand manager, etc. Applicants can further go into research or become a lecturer.