Doctoral Programme in Management (DPM) Marketing & Strategic Management - Course, Fees, Eligibility, Top Colleges, Top Careers

Doctoral Programme in Management (DPM) Marketing & Strategic Management is a 3/5/6 years doctoral course. The course curriculum covers topics like Business to Business Marketing, Customer Experience Planning and Execution, Digital Marketing, Marketing Initiatives for International Marketing, Marketing to the Base of the Pyramid Consumers Pricing Strategy, Product and Brand Management, Promotion Strategy, Sales and Distribution Management, Semiotics for Marketing Effectiveness, Strategic Marketing in Action, Competing in Global Markets, Corporate Entrepreneurship, Designing Performance Dashboards: Integrating business models, Strategy Execution, performance measurement and Visualization, etc. The course takes a research based approach. On completion of the course, one can work as Product Strategist, Project Analyst, Project Management Coordinator, Process Coordinator, Marketing Consultant, etc. Applicants can further go into research or become a lecturer.