Course Description
The Fellow Programme in Management (Marketing) is a doctoral-level programme in marketing management that aims to develop research scholars who can contribute to advancing the field of marketing through their research. The programme covers topics such as consumer behaviour, marketing strategy, marketing research, and digital marketing. The duration of the programme is generally four to five years, and candidates are expected to complete coursework, comprehensive exams, and a thesis. Graduates of the programme are equipped with the skills and knowledge to pursue academic careers in marketing research and teaching or to work in research-oriented positions in industry.