Course Description
MA in Advertising and Marketing Management is a 2-year full-time program that explores and assesses contemporary developments within marketing and marketing communications theory and practice, offering a balanced academic and hands-on program of study. The main aim of this course is to develop a holistic understanding of the fundamentals of advertising and marketing and covers all the core subjects of the field such as International Strategic Management, Public Relation, Consumer Behaviour, Product and Brand Management, Media Design and Production, Industrial Marketing, Advertising Planning and Strategy, Digital Marketing etc.