Course Description
MBA in Digital Business and Social Entrepreneurship is a post-graduation management specialisation course of 2 years duration that is aimed to strategize and use the digital marketing and platforms to generate value for consumers and increase effectiveness of business.
The course covers a wide range of topics like Economics and Management Decisions, Quantitative Methods, Human Resource Management, Management Information System, IT for Managers, Executive Communication, Services Marketing, Managing Brands etc
Upon completion of the programme candidates can expect to get placements as Market research analyst, Brand manager, Sales manager and E-Commerce managers in MNCs. Starting salaries can be expected to range from 5 to 15 Lakhs per annum depending on the company.
Eligibility criteria is Merit based and candidates are expected to complete at least a Bachelor’s degree followed by qualifying entrance exams like CAT, GMAT, CMAT etc. Average Fees for the course typically between 50K to 10 Lakhs INR depending on the institutions. Many premier Business Schools like IIMs provide this course.