Course Description
MBA in Digital Marketing is a 2 years full time postgraduate program. This course aims at providing students with the technical foundation and digital knowledge necessary to market goods and services on the internet. The program teaches the students to plan, implement and evaluate digital marketing strategies. The students are also thought to target customers through digital channels, develop websites that attract customers and optimize online business performance. Specializations in the program include interactive and direct marketing, digital advertising, e-business technologies and global enterprises.