Course Description
Ph.D Marketing Management is a 3 years doctoral course. The course curriculum covers topics like Marketing Models, Brand and Product Management, Marketing Models, Reading Seminar in advertising management, Theories in Consumer Behaviour, Supply Chain Management, Advances in Retail Management, Marketing and Public policy, Research Methodology, Statistics, etc. The course takes a research based approach. On completion of the course, one can work as Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, etc. Applicants can further go into research or become a lecturer.