How to become a Customer Profit Analyst

Customer profit analyst (CPA) looks at various activities related to expenses occurred in serving a particular customer. CPA acts as the bridge between the customer and the company, they help the company in understanding the net profit coming from each customer. Measuring profitability in a company is crucially important to continue business success as it helps a company in finding whether customers are costing money from the company or making money for the company. The basic method here is to find the customers who can get profit for the company and increase their numbers by giving special services and decrease the ones who are less profitable. Let’s take credit card as example, banks always provide special offers and services for their top customers, meanwhile they also try to push their iron customers to gold by giving attractive offers.

• Coordinate with the financial team, accountant team and auditors in an organization.
• Customer Profit Analyst stay updated with the current economic situations.
• Track both the micro and macro economy.
• Develop strategies for company to either buy, sell or to hold on before any investment. 
• They often have a meet with C-level managements and executives to discuss on investments
• They work towards generating revenue through facilitating trades
• They do field study on current trends 
• They invent creative approaches in buy-sell strategies
• They maintain database of company’s financial records 
• They identify areas where the company can save money or make additional profit
   

Customer Profit Analyst has tremendous responsibilities related to financial performance of an investment or corporate firm. This is a high-stress job that requires instant decision making and good confidence. They need to have good strategic thinking to solve complex issues with creative solutions.The individual must have good marketing skills, good on numbers and attentive to every single detail. Any individual who has the ability to conduct business case development, cost benefit analysis, great leadership qualities and excellent interpersonal and intrapersonal skills then this is for them.