How to become a Media Relations Manager

It's easy to get confused by the distinction between public relations and media relations. They sound similar, and even public relations professionals sometimes use them interchangeably. Indeed, as new routes of communication emerge, the distinction between the two seems to be more hazy than ever. However, there are distinct characteristics that distinguish these communication words, and it's critical to comprehend the vernacular before hiring a public relations firm or beginning on a "public relations campaign."

• Prepare articles and press releases for the media.
• Ensure the company protects and promotes its image in a proper, coordinated, and consistent manner.
• Cultivate and enhance collaborative working relationships within the press and publicity community.
• Manage the flow of news about the organization to the media.
• Gather and disseminate timely information to press and staff.
• Optimize communication system to enhance accuracy of communication.
• Create effective communication channels.
• Enhance effectiveness of press and publicity function.
• Act as a media spokesperson on behalf of the company and address questions and complaints.
• Develop relationships with national and regional press contacts to ensure the company reputation is promoted and to deflect criticism.
• Plan and oversee press events.
• Detect public relations issues as they emerge and address them directly.
• Research and write briefing materials.
• Assemble press kits.
• Compose and edit press releases, company literature, and articles for internal and external use.

• Crisis Communications
• Communicating with Persons Outside Organization 
• Establishing and Maintaining Interpersonal Relationships 
• Communicating with Supervisors, Peers, or Subordinates 
• Thinking Creatively
• Self motivated with a positive and professional approach to management
• Ability to work in high-stress environments, often for long hours
• Must possess excellent organizational and planning skills

• Corporations, non-profit organizations, government agencies
• Public Relations Firms
• Nonprofits
• Hospitals
• Universities and colleges
• Large businesses or corporations
• Government Agencies