Course Description
A postgraduate degree programme called the MBA in Digital Media Management focuses on the commercial aspects of digital media, such as content production, distribution, and monetization. Students who complete the programme will have a broad understanding of the digital media sector, including digital advertising, social media, and mobile and e-commerce. The course material includes lessons on digital marketing strategy, media buying and planning, brand management, data analytics, and digital entrepreneurship. Graduates of this programme might work for media organisations, ad agencies, marketing companies, social media companies, or other businesses involved in digital media.